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Organic Imabari Towels

IKEUCHI ORGANIC's organic towels are chosen by discerning accommodations both in Japan and overseas. They are high-quality towels made with environmentally friendly manufacturing.

Wallet pouch

High-quality wallet pouches at affordable prices. Choose from two sizes to fit your lifestyle.

Farmers’ MONPE Creative Challenge No.3 Kasuri Production Area Exchange

These monpe pants are a collaboration between Kurume Kasuri, one of Japan's three major kasuri producing regions, and Iyo Kasuri. With the cooperation of Shirakata Kogyo, a company that still produces Iyo Kasuri, we searched for patterns in their archives of Iyo Kasuri fabrics, and worked with the weavers to see how these patterns could be expressed in modern Kurume Kasuri, which we then used to create these pants.

Acai Bowl Hawaiian

An acai bowl made with fruits from Ozu that changes with the seasons. It's perfect for snacks and lunches.

Ozu Silk Ale

Garyu Brewery's red brick warehouse was a cocoon warehouse for silk thread production that flourished in Ozu more than 100 years ago. It is a craft beer made with the now valuable Ozu silk powder.

Croissant Japonaise

Made with 80% domestic rice flour and plenty of high-quality fermented butter, it has a texture and flavor that will impress you: crispy, chewy, and juicy.

Silk Hand Cream

Silk, a traditional Japanese beauty material, has excellent moisture retention properties that provide rich moisture to your hands, while the pleasant scent of cypress brings relaxation to both body and mind.

Sa-Rah's clothes

We use natural materials, primarily European linen, to create comfortable clothing that is perfect for everyday wear.
While valuing the colors and textures that reflect the changing seasons, we aim to create designs that allow a single piece of fabric to change shape and become a part of everyday life.
We deliver clothes that will be loved for a long time and become more attractive with the passage of time.

Sweet potato waffles

This waffle is made with plenty of sweet potatoes, including kintoki ice cream, purple sweet potato ice cream, sweet potato chips, and kanroni (sweet potato simmered in soy sauce).

実は愛媛は「ハモ」が有名！愛媛県産の天然ハモを料理人が丁寧に骨切り、肉厚のジューシーなハモカツを大胆にバーガーに挟んでいます。

Touman Stick Parfait

This parfait uses Toumanya's specialty "Touman." It comes in three flavors: mitarashi honey, Amaou strawberry sauce, and chocolate sauce.

Genuine warabimochi

Best before: 20 minutes! Made with 100% precious bracken starch, this treat is made fresh to order. Enjoy the unique chewy and smooth texture with brown sugar syrup and kinako (roasted soybean flour).

Ozu local delicacy「Shigure (delicacy)」

Ozu (Ehime Prefecture) traditions Japanese confectionary, Shigure (delicacy) (shigure). It is a steamed confectionery characterized by its moist and soft and natural and elegant taste.
When you put it in your mouth, the natural gentle sweetness of the ingredients spreads. It goes well with tea and coffee, and is a gem that is popular across generations.
Ozu Machi no eki 'Asamoya' carries Shigure (delicacy) from three restaurants, and when you compare them, you can enjoy the difference in texture, sweetness, aroma, and flavor.

Ozu Mayuishi soap

At the time when Ozu Akarengakan was a Ozu commercial bank, it used cocoons as collateral.

Ozu cocoon soap is made from homemade silk powder made from silkworm cocoons produced in Takimoto Silk cultivation, which operates a Silk cultivation business in Ozu City.
It is rich in natural moisturizing ingredients and has the effect of cleansing and smoothing the skin without damaging the skin's barrier function. It is characterized by a refreshing scent from Ehime citrus oil and is gentle on the skin, with no synthetic surfactants, preservatives, or preservatives.
When washing your face, lather well with hot water or water to wash, and rinse thoroughly with hot water or water before use.