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Sustainable urban & community development
Ozu initiatives
Ozu, located in the southwestern part of Ehime Prefecture, flourished as a castle-town along the banks of the Hiji River. During its expansion, it embraced a vast region ranging from encircling mountain ranges to the coast of the Seto Inland Sea.
Fragments of its historic townscape, dating back to Edo and Meiji periods, have been preserved in the area surrounding Ozu Castle.
However, maintaining centennial abodes represents a challenge due to overall depopulation and aging of its owners.
Faced with demolition threats, new initiatives sprouted in recent years in order to preserve the townscape.
Fragments of its historic townscape, dating back to Edo and Meiji periods, have been preserved in the area surrounding Ozu Castle.
However, maintaining centennial abodes represents a challenge due to overall depopulation and aging of its owners.
Faced with demolition threats, new initiatives sprouted in recent years in order to preserve the townscape.
- Regeneration and utilization of historical buildings
- In the late 2010's, Ozu old district underwent severe demolitions, new real estate development and renovations, all at once. Maintenance and management of buildings became difficult due to the aging of owners, a complex inheritance tax system and increasing repair costs. Risk of seeing Ozu's townscape disappearing were real, threatening not only the loss of the castle-town's charm, but posing a menace to Ozu's identity. The restoration and utilization of historical buildings began imbued with this sense of crisis.
- Sustainable tourism
- Ozu has conceived programmes where visitors can learn and experience the origins of the city and its preservation efforts, with the aim of transcending language and borders and connect with locals. Through interactions with local people, we provide travel experiences that allow visitors to experience the local way of life.
Ozu Refeel PROJECT
Ozu has taken into consideration water resources and CO2 emissions.
With the aim to contributing to plastic use reduction, Ozu has decided to launch new activities, exemplified by Ozu Refeel PROJECT.
With the aim to contributing to plastic use reduction, Ozu has decided to launch new activities, exemplified by Ozu Refeel PROJECT.
- Ozu Refeel Water
- Ozu has decided to install several water refill stations, offering local "Zokkon Shikoku" mineral water, emanating from the Shikoku karst mountains.
- Ozu Refeel Coffee
- If you purchase coffee at participating stores providing your own, you will receive a 50 yen discount.
Ozu Sustainable urban & community development system
Over its long history, a distinct lifestyle, nurtured by the Hiji River, has generated significant cultural expressions and a characteristic lifestyle.
However, this once prosperous town began to decline over time, putting at risk a laboriously preserved heritage. Safeguarding of these local treasures has become a pressing issue and leitmotif for local revitalization undertakings.
Staying in castle-town area offers the possibility of exploring surrounding areas, culturally connectioned to Ozu.
We offer tailor-made tours that can be freely arranged.
Please see the special page below for details.
However, this once prosperous town began to decline over time, putting at risk a laboriously preserved heritage. Safeguarding of these local treasures has become a pressing issue and leitmotif for local revitalization undertakings.
Staying in castle-town area offers the possibility of exploring surrounding areas, culturally connectioned to Ozu.
We offer tailor-made tours that can be freely arranged.
Please see the special page below for details.
Tour/experience information for travel agencies
The fragile nature of the city, along with sustainability commitments, make it appropriate to propose mainly travel products for individual travelers. But programs for corporate training and MICE also exists. We create customized programs according to the itinerary and objectives of our customers and travel agents, so please feel free to contact us.
